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Meet Bill Acheson, Keynote
Speaker
Bill Acheson is an expert in
nonverbal communication. Since
1985, Bill has taught
communication at the University
of Pittsburgh. As a keynote
speaker, he uses his knowledge
of nonverbal communication -
body language - to teach
professionals how to project
themselves with greater impact.
In the process they also learn
to interpret the subconscious
messages sent by others.
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Presenting
academic research with humor and
an engaging personality, Bill
Acheson presents a model so
compelling that people use the
information before they leave
the room.
Bill has worked with
professionals from such
companies as 3M, American
Express, AIG, Bank of America,
Citigroup, Ernst & Young,
Fidelity Investments, Finance
America, Merrill Lynch,
MorganStanley, Nationwide,
SmithBarney, and Van Kampen
Investments He has spoken on
nonverbal communication to
educators throughout North
America and has made
presentations in Europe, Asia,
and Africa.
Bill Acheson’s presentations are
certain to have an impact on the
effectiveness of both your sales
force and your executives.
“Nonverbal communication
actually goes beyond body
language,” Bill Acheson
explains. “It includes your
management of time and space.
For example, what does it say
about me if I have a 9:00 a.m.
meeting and show up at 9:45
a.m., or not at all? If I am
more than half an hour early for
a job interview, what am I
telling you about my confidence
and personal power?”
“In research we have found that
smell is an important nonverbal
indicator. Most women perceive a
man who uses too much cologne or
aftershave as untrustworthy.
Almost everyone has experienced
a meeting in a conference room
where the smell of food from a
previous lunch meeting still
dominates the environment.”
“A study of the auto repair
industry in Canada found that
the top eight customer
complaints pertained to
nonverbal communication.
Chemical odors, muddy
footprints, greasy fingerprints,
and other nonverbal elements
proved critical in customer
satisfaction.”
“There is a widely misquoted
statistic. Albert Mehrabian did
some work indicating that
communication was 7% verbal, 38%
vocal, and 55% nonverbal. It is
important to realize that
Mehrabian was not studying
business communication, he was
examining emotional
communication between couples.
Another study by Ray
Birdwhistell at the University
of Pennsylvania provides a more
accurate business communication
model. He determined that
communication is 1/3 what you
say, 1/3 how you say it, and 1/3
how you appear while saying it.”
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Bill Achenson has
been a Keynote
Speaker/Trainer for:
AEGON
A.G. Edwards
AIG
Advantage Capital
American Century
AnyDoc Software
Bank of America
Beazer Mortgage Co.
Buchanon Ingersoll
PC
Edward Jones
Fidelity Investments
Finance America
Government Financial
Services Officers
Highmark BC/BS
ICAR Canada
Investment
Management
Consultants
Association
ING Investments
International
Management
Development
Institute
Janus Funds
Lincoln Financial
Merrill Lynch
MFC Global
Investments
Mutual Service
Corporation
NationsBank
Ohio Promotional
Advertising
Association
Ortho-McNeil
Pharmaceuticals
Pacific Life
Parker/Hunter
Pennsylvania
Department of
Transportation
Pennsylvania State
Education
Association
Pennsylvania State
University
Putnam Investments
Saskatchewan
Institute of Applied
Science and
Technology
Scott & Stringfellow
SunTrust Bank
Tommy Hilfiger
Tucker Arensberg PC
Wachovia Securities
US Army
US Coast Guard |
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