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Buying Signs
The Hidden
Message
Guerrilla
Tactics
Keynotes on Nonverbal
Communications

Bill Acheson is an expert in
presentation skills, nonverbal
communication, and the reading and
interpreting of body language. Since
1985, he has taught communication at
the University of Pittsburgh and
during that time he has spoken to
thousands of sales professionals
about how to improve presentation
skills and
sell more effectively. Today, he is
a keynote speaker whose humor and
insights into nonverbal business
communications come together in a
series of dynamic presentations.
It's Not What You
Say...But How You Say It!
Find out what employees from 3M,
American Express, AIG, Bank of
America, Citigroup, Ernst & Young,
Fidelity Investments, Finance
America, Merrill Lynch,
MorganStanley, Nationwide,
SmithBarney, and Van Kampen
Investments have already discovered.
It’s not what you say, but how you
say it! From gender misconceptions
in nonverbal communication to
building rapport in sales, Bill
Acheson’s keynote speeches are
guaranteed to open your eyes to a
brave new world.
Mr. Acheson has made presentations
and conducted seminars to improve
presentations using nonverbal
communication across the
United States and Canada as well as
in Europe, Asia, and Africa.
Buying
Signs: A New ‘Look’ at Selling
Bill Acheson’s first keynote speech
is called “Buying Signs: A New
‘Look’ at Selling.” In it, he
examines how skills associated with
rapport, personal power, and
deception come into play whenever
prospects or clients meet
face-to-face with sales
professionals.
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Rapport Building
A look at Rapport
Building includes how to
approach sales prospects, as
well as the differences
in approaching men,
women, and couples.
Learn the five styles of
handshakes and how to
differentiate both
conscious and
subconscious nonverbal
cues. (This segment is
also done as a
standalone keynote
presentation.)
Learn more about
Rapport Building.
Personal Power
In discussing
Personal Power, we learn
how we communicate
through body language,
including how people use
time, space, appearance,
posture, gesture, voice,
facial expression, eye
contact, touch, silence,
and even smell to
communicate messages
about personal power.
(This segment is also
done as a standalone
keynote presentation.)
Learn more about
Personal Power.
Identifying Deception
Deception is a
conscious act that tends
to create involuntary
physiological responses
on the part of the
speaker, providing an
opportunity to determine
when we are being
deceived. As a rule, the
bigger the lie, the
easier it is to detect,
if you know what to look
for. (This segment is
also done as a
standalone keynote
presentation.)
Learn more about
Identifying Deception.
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The
Hidden Message
In “Nonverbal Communication: The
Hidden Message,” Bill Acheson
examines how professionals deal with
each other on a day-to-day basis and
the impact that understanding
nonverbal communication can have to
enhance their effectiveness. |
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Learn how we communicate both
emotional and relationship messages
through body language. “The Hidden
Message” examines professional and
social settings to learn how people
use time, space, appearance,
posture, gesture, voice, facial
expression, eye contact, touch,
silence, and even smell to
communicate both conscious and
subconscious messages. Special
attention is given to gender
differences and how they may account
for some forms of misunderstanding.
In this session you will learn
strategies to help you to project
personal power and speak with
greater accuracy and impact,
improving your presentation skills. You
will also discover techniques to
more accurately assess the attitude
and intent of those with whom you
conduct business.
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Guerrilla
Tactics for Effective Presentations
“Guerrilla Tactics for Effective
Presentations” provides stand up
speaking skills for all types of
professionals. In this keynote, Bill Acheson
tells you not what to say, but shows
you how to say it with impact,
style, and an emphasis on personal
power.
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The best presentations are
a combination of information and
energy. They are the products of
speakers who inform, entertain,
persuade, and motivate. No longer is
“the great orator” the model for an
effective speaker. With new
developments in technology, speakers
need an up-to-date strategy for
projecting themselves so that they
stand can out to best effect. |
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Guerrilla Tactics examines the
skills and techniques needed for
improving sales presentations. It
examines how to prepare for a sales
presentation. Keynote speaker Bill
Acheson demonstrates how position,
presence, and voice come together to
produce a winning performance.
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